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This workbook is an accompanying piece to the book KNOWN: Building and Unleashing Your Personal Brand in the Digital Age by Mark W. Schaefer. This personal branding workbook contains space to work through the exercises found in the book helpful bonus material, and a downloadable template to track your progress.

Whether playing with a certain toy or climbing trees, most children begin with an innate sense of passion for an activity. Parents may have a hard time interrupting this obsession. Many of us have our passions thwarted as children. Uncovering these is the first step towards finding your personal brand.Rediscover that childhood joy to architect your personal brand.Unearth your brand by investigating your passions, mining your purpose and creating a legacy.Build your brand by answering these three questions: Are you unique? How are you unique? Can you describe it in 25 words or less? Pick up this book and begin your journey to discover your hidden self and your unique talents.

This workbook was developed by the author to serve as a companion to the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. This workbook does not replace the book, but should be used in conjunction with the main text to capture your thoughts and help you create a plan of action. If you have not yet read the main text, you are encouraged to first acquire and read the main book before you attempt to use the workbook which was intended as a supplemental resource to build your personal brand.

Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

Peter Montoya is the recognized leader in Personal Branding and The Brand Called You is the definitive work on Personal Branding. Want to make money with less work? Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. The Brand Called You is the ultimate resource for building your Personal Brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

This inspiring "how to" book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Effective marketing of a personal brand attracts key opportunities, ensure consistent value and empowers the individual with tools for lifelong reputation management. The author, an internationally recognized corporate and personal branding expert, provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them great success.

Are YOU™ the brand of choice in your workplace? The world’s most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU™? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU™ guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: · Identify the 6 essential positioning elements that define your leadership personal brand · Master the 5 everyday activities that most clearly communicate your brand as a leader · Avoid the top 20 Leadership Personal Brand Busters® that could keep you from success · Increase both your earning power and your job satisfaction · Build on-the-job trust and loyalty in YOU™

Book is in NEW condition. 0.76

Zustand: Hervorragend Seiten: 218 Sprache: Englisch Produktart: Bücher

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don t have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPaysTM, a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

Book is in NEW condition. 0.38

Explains how to market one's self on the Web by creating and maintaining a personal Web site, distributing literature, publishing email newsletters, and getting listed in directories and databases.

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!   Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers

Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticity and is derived exclusively from your mind, your heart, your values, your passions, and what you believe to be true at the core of your personal and professional self. That's why it's unique - because it begins with and is created from you. Whether you are the leader of an organization or team, engaged in creative work, in transition and changing your job, searching for a new career, going for a job interview, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book will provide you with the toolkit to develop a confident personal brand. Being You shows you how to communicate your business and increase your brand awareness, both face to face and on digital platforms, including a comprehensive social media strategy. It provides practical tips to reach your target audience and land your message, while sharing the secrets of some of the world's biggest personal brands - from Oprah Winfrey to Roger Federer - on how they grew their audiences and achieved success. It's practical, authoritative, inspirational and illustrated with stories and case studies based on Maggie's own international work and experience.

In a world filled with stress, lack of privacy, and a pressure to "brand," many people jump into self-promotion without a plan or a vision. Our society focuses on branding when we should be focusing on purpose-finding the greater purpose for our lives and using marketing to share it. If you've ever asked yourself, "Where am I going with my life and career? Is this what I was meant to be doing?" Then consider why your personal brand is not working. Create a solid life plan with Your Strategic Personal Brand, and get to know yourself (the truth and the lies you were led to believe), believe in yourself, and market yourself. Your brand is using your talents to find and fulfill your purpose, your passion, and your truth. Become the one person your company cannot live without, the person your family cannot live without, but most importantly, become the one person you have always wanted to be. It all starts with the brand!

In a world filled with stress, lack of privacy, and a pressure to "brand," many people jump into self-promotion without a plan or a vision. Our society focuses on branding when we should be focusing on purpose-finding the greater purpose for our lives and using marketing to share it. If you've ever asked yourself, "Where am I going with my life and career? Is this what I was meant to be doing?" Then consider why your personal brand is not working. Create a solid life plan with Your Strategic Personal Brand, and get to know yourself (the truth and the lies you were led to believe), believe in yourself, and market yourself. Your brand is using your talents to find and fulfill your purpose, your passion, and your truth. Become the one person your company cannot live without, the person your family cannot live without, but most importantly, become the one person you have always wanted to be. It all starts with the brand!

Getting clear on the story you want to tell is not an easy feat, but it’s an essential part of any branding process – including personal branding - and it’s more important than ever before in a world where the first impression you make might very well be online. It requires some soul searching, a lot of introspection, hard work and asking tough questions like who are you, what do you do and why do you do it. But the payoff is huge! When you’re crystal clear on the story you want to tell you’re on the road to a successful personal brand!It’s also the place where most of us trip up. The purpose of the ten exercises in this workbook is to assist you in the process. Be forewarned this will not be easy. Some of the exercises may be more challenging than others. At times you may feel that you’ve already answered a question. That’s done intentionally to help you really hone in on the essence of your brand story. But if you’re willing to invest your time in the work, at the end you will have the information you need to get your personal brand story straight both online and offline.In order to take your career and your business where you want it to go, in order to get clear on what we like to call our “personal brand,” in order to present yourself in a way that is authentic to you – online and offline – the first thing you need to do is get your story straight. This easy to follow workbook is your first step!

Slide into the Birkenstock Kyoto Sandals and feel the legacy of a cult brand at your feet. With their soft suede uppers and an adjustable Velcro strap, they redefine comfort with a personal touch. The decorative rivets add character, while the debossed branding is a humble brag of your impeccable taste. Here's to those who stand comfortably in style, embracing the iconic Birkenstock vibe. Suede Uppers, Adjustable Velcro Strap, Anatomically Moulded Footbed, Decorative Rivets, Debossed Logo, Made in Germany, Birkenstock. Birkenstock Kyoto in Faded Lime Suede, Size UK 8

A symbol of contemporary elegance, our unius letter charm, is a beautiful way to wear your identity or honor someone special. This charm is the harmonious blend of two metals inspired by ONI's signature style and branding. Select a letter that holds personal meaning for you and make a statement of individuality and sophistication wherever you go. Our patent-pending VERSAWEAR tech - has a unique twist and lock mechanism, that allows you to pair our charms with your favorite necklace, bracelet, anklet, sunglass chain, or earrings - from our collection, or your own - ensuring it will always sit in the right direction. Material: 925 Sterling Silver & 14k Gold Plated Care Instructions: Our endlessly versatile pieces are made to last forever under the following care guidelines: Wear Your Jewelry Regularly: It might surprise you to find that natural oils from your skin help keep silver shiny. Avoid or Limit Contact with Chemicals: Ingredients found in perfume, lotion, hairspray, makeup, and household cleaning products can accelerate tarnish and corrosion. Remove Your Jewelry Before These Activities: Swimming, sunbathing, hot tubbing, and hot spring lounging can cause the jewelry to tarnish because of chemical or heat reactions. Store Your Jewelry Properly: When not in use, keep your jewelry in a safe, room temperature place without risk of scratching, denting, or damaging the pieces.

A symbol of contemporary elegance, our unius letter charm, is a beautiful way to wear your identity or honor someone special. This charm is the harmonious blend of two metals inspired by ONI's signature style and branding. Select a letter that holds personal meaning for you and make a statement of individuality and sophistication wherever you go. Our patent-pending VERSAWEAR tech - has a unique twist and lock mechanism, that allows you to pair our charms with your favorite necklace, bracelet, anklet, sunglass chain, or earrings - from our collection, or your own - ensuring it will always sit in the right direction. Material: 925 Sterling Silver & 14k Gold Plated Care Instructions: Our endlessly versatile pieces are made to last forever under the following care guidelines: Wear Your Jewelry Regularly: It might surprise you to find that natural oils from your skin help keep silver shiny. Avoid or Limit Contact with Chemicals: Ingredients found in perfume, lotion, hairspray, makeup, and household cleaning products can accelerate tarnish and corrosion. Remove Your Jewelry Before These Activities: Swimming, sunbathing, hot tubbing, and hot spring lounging can cause the jewelry to tarnish because of chemical or heat reactions. Store Your Jewelry Properly: When not in use, keep your jewelry in a safe, room temperature place without risk of scratching, denting, or damaging the pieces.